Which aspect should personal posts on social media focus on?

Focusing personal posts on social media around Marine Corps issues related to your expertise is crucial for several reasons. It allows you to share valuable insights and knowledge with your audience, thus establishing yourself as a credible and informed member of the Marine Corps community. By discussing topics you are knowledgeable about, you can provide useful information to fellow Marines, potential recruits, or the general public, fostering a sense of connection and engagement.

Additionally, centering posts on relevant Marine Corps issues helps to promote a positive image of the Corps and supports the conversation around topics that matter to your audience. It demonstrates professionalism and a commitment to the values embodied by the Marine Corps, which can inspire and motivate others. Sharing your expertise also enables productive discussions and can serve to educate those outside the Marine Corps about its operations and values.

Conversely, discussing unrelated Marine Corps issues, only the best moments of your career, or topics that lack relevance to your audience may dilute your message and fail to engage followers effectively. These approaches could lead to a lack of genuine interaction and interest, making it more challenging to create a meaningful online presence.